Two Sides will now be starting up in the U.S. with support from the NPTA Alliance and its member companies. Kevin Gammonley, CEO of the NPTA Alliance states "We are very pleased that the paper merchant community has taken a pro-active stance to support Two Sides. In our first phase of fundraising, we have received commitments from over 30 paper distributors who have decided to become early adopters of Two Sides in the U.S. The initiative can now establish a U.S. office and governance structure while defining its priorities to promote the sustainability of paper and print in the U.S. market."

One of the successes of Two Sides in Europe has been its campaign to challenge misleading messaging related to the environmental benefits of electronic billing. Research carried out prior to the UK campaign launch revealed that 43% of the major banks, 70% of telecoms and 30% of utilities were using misleading environmental statements to support their marketing messages, thereby conflicting with current advertising regulations which are in place in most countries. Martyn Eustace, Founder of Two Sides and UK Director explains: "In 2010, Two Sides launched a campaign to target companies who claim that switching to on-line communication is better for the environment without verifiable supporting evidence. As a result, Two Sides has so far convinced 27 out of 33 major corporations to change their environmental claims or use wording that doesn't include misleading or incorrect statements related to e-billing. Every day we see misinformation but there is now a growing confidence that our industry has a good case to argue and a great record on sustainability."