The very global Cosmopolitan brand (67 editions worldwide) comes home with today's (April 25) Hearst Magazines release of the debut of the English-language Cosmopolitan for Latinas. The opening publishing plan is twice yearly with a 540,000 print run (350,000 of which going targeted Cosmo subscribers) along with a digital edition available on Apple, Zinio and Barnes & Noble e-newsstands.
 
Plus, the 3.1 million rate-base Cosmo flagship will add "bonus" Hispanic-women-targeted editorial content in selected markets beginning with the July issue.
 
All done, says Cosmo for Latinas founding editor-in-chief Michelle Herrera Mulligan (ex-Latina/Time/InStyle/Glamour), "to fill a huge void. There are 20 million Latinas in the U.S., with just 110,000 of them reading [the monthly Spanish-language] Cosmo en Español.  Further, about one in four are familiar with Cosmo, but we have special needs in living between two cultures. Beauty and style are defined differently, and although we will match the 'take no prisoners bad-ass Cosmo voice' about relationships and sex, we also inform readers how that can coexist in a culture known for family values. Latinas'  backgrounds are typically much more conservative than the average American woman."