Demand Media released its financial results for the second quarter of 2011, as well as its numbers for the first half of 2011. While more traditional media companies only fared so-so in January-June 2011 (ABC released its first half numbers yesterday; about half of magazines reported circ declines), Demand Media saw a strong first half, with both revenue and page views up.

Page views were up 31 percent from 3.948 million in January-June 2010 to 5.155 million in January-June 2011. According to Demand’s financial report, “…page views were positively impacted by a product change associated with certain page features, including the presentation of picture slide shows, which did not impact advertising impressions.”

Overall revenue was also up for the company, increasing 39 percent from first half 2010’s $114 million to first half 2011’s $158.97 million.