Aveda and the Green America Better Paper Project named the winners of the 2012 Aveda Environmental Award for Magazines. Dirt Rag, a mountain biking magazine, earned this year’s top spot. Kansas City’s green living publication Greenability landed the runner-up nod, and GRIT completes the top trio as finalist.

The Environmental Award for Magazines debuted in 2005, recognizing the best in sustainable publishing practices in the consumer and b-to-b sectors. Last year, Mother Jones and Experience Life took home top honors.

Of this year’s winners, Better Paper Project director Frank Locantore said in a prepared press statement, “Despite the rise of the digital age, the world is using more paper than ever before. Dirt Rag, Greenability and GRIT are all examples of how we can make print more sustainable. They stand out in the magazine publishing industry, where only about two percent of U.S. publications regularly use recycled paper.”

Dirt Rag currently uses 90 percent recycled, Forest Stewardship Council Certified and Process Chlorine Free paper; the magazine also encourages its employees to bike to work.