< View Todays Articles 05.02.2012

Global mobile media sales top $100 billion in 2011

2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier, according to the Global Mobile Media Forecast from Strategy Analytics. Consumers will increase spending on mobile media from $121.8 billion in 2011 to $138.2 billion in 2012, a 13.4% jump, predicts Strategy Analytics, a research and consulting firm. At the same time, advertisers’ spending on mobile media is expected to almost double, increasing 84.1% from $6.3 billion to $11.6 billion, resulting in the total mobile media market reaching $149.8 billion in revenue in 2012, a 17.0% increase from $128.1 billion in 2011.
Mobile media includes wireless carrier data plans, social network microtransactions (such as Facebook coins), apps (in-app transactions and in-app advertising), music, wallpapers, and advertising associated with videos.
Most consumer spending, 60.2%, is on data plans, making wireless carriers the key beneficiaries to the tune of $82.8 billion in 2012, up 9.5% on 2011, the firm predicts. A key driver of mobile media growth, however, is the apps market on smartphones. Consumers across the globe downloaded more than 23 billion apps in 2011; this will increase by 38% to more than 32 billion in 2012, the forecast says.

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