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HSN partners with magazine House Beautiful to sell home décor
The line between magazines and e-commerce continues to blur with the launch of a new home décor section of the web site of retailer HSN Inc., No. 26 in the Internet Retailer Top 500 Guide. Full Article: http://www.internetretailer.com/2012/04/17/hsn-partners-magazine-house-beautiful-sell-home-decor
The web and TV retailer’s new House Beautiful Marketplace features items such as armchairs, table lamps, fringe pillows and area rugs that have earned the recommendations of House Beautiful editors. The interior decorating magazine—also called a ‘shelter’ publication—has a paid and verified circulation of 818,734, according to a December filing, and also operates the informational web site HouseBeautiful.com.
Besides the monthly product selections, the new HSN microsite, HSN.com/HBMarketplace, also will have what the retailer calls exclusive editorial content from the magazine’s editors, including decorating advice.