Kimberly-Clark Corporation today announced it is the first U.S. tissue maker to offer branded consumer tissue products that meet the rigorous sustainable sourcing requirements of the Forest Stewardship Council (FSC). Kimberly-Clark's Kleenex brand facial tissue and Scott Naturals brand products sold in North America now include fiber sourced from suppliers who have been independently certified to follow the highest standards in forestry management while also protecting high conservation-value forests and habitat. Consumers can now identify FSC-certified Kleenex and Scott brand products by the FSC label on every package.
"This action is a major milestone in K-C's sustainability journey and a significant step forward in the consumer adoption of FSC-certified fiber for bathroom tissue, facial tissue and paper towels," said Suhas Apte, vice president - global sustainability. "K-C's commitment to FSC certification for its Kleenex and Scott Naturals brands will grow the demand for sustainably sourced fiber and will encourage more suppliers to practice responsible forest management."