< View Todays Articles 11.28.2011

Best Black Friday Ever for Kindle Family: Kindle Sales Increase 4X Over Last Year

Amazon.com, Inc. today announced that this Black Friday was the best ever for the Kindle family and the popular Kindle Fire remained the bestselling product across all of Amazon since its introduction 8 weeks ago. The bestselling Kindle family - the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and the $199 Kindle Fire - are available now at www.amazon.com/kindle and at over 16,000 retail locations throughout the United States.

"Even before the busy holiday shopping weekend, we'd already sold millions of the new Kindle family and Kindle Fire was the bestselling product across all of Amazon.com. Black Friday was the best ever for the Kindle family - customers purchased 4X as many Kindle devices as they did last Black Friday - and last year was a great year," said Dave Limp, Vice President, Amazon Kindle. "In addition, we're seeing a lot of customers buying multiple Kindles - one for themselves and others as gifts - we expect this trend to continue on Cyber Monday and through the holiday shopping season."

"This was a great Black Friday for Target and for Kindle Fire, which was the bestselling tablet in our stores on Black Friday," said Nik Nayar, vice president merchandising, Target. "We're excited so many guests chose Target as their destination for the new family of Kindle devices and we're sure Kindle Fire will continue to be at the top of wish lists this holiday season."

"We knew Kindle Fire and the new E Ink Kindles would be highly desirable gifts this holiday season," said Wendy Fritz, senior vice president of Computing, Tablets and e-Readers at Best Buy. "If this Black Friday was any indication, they are only getting hotter as we get into the shopping season."


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