The introduction of the iOS Newsstand less than a year ago has changed the face of the iPad app economy and increased the rank and visibility of magazine brands considerably. A look at this week’s top grossing titles in the iPad App Store Lifestyle section shows that nine of the top ten highest grossing apps are from magazine publishers, and eight of the ten are digital editions of magazines. In fact, in this category, which is so rich in service magazine presence, we count 34 of the top 50 grossing apps as tablet editions of magazines. The usual caveats apply. In any given week in the app store the relative ranks of individual titles will rely heavily on the release schedule of their new monthly number. Next week’s list will show a much different rank order. In fact there has already been a slight shift in some rank orders between our Tuesday May 8 spot check and a Web. May 9 refresh. Nevertheless, the sheer dominance of magazine content in revenue generation in the app store is notable.
Top Grossing iPad Lifestyle Apps (as of May 8): 1. Creston Mobile Pro G 2. Cosmopolitan 3. GQ 4. Glamour 5. Allrecipes – Your Kitchen Inspiration 6. Food Network Magazine 7. Bon Appetit 8. Maxim+ Magazine 9. O The Oprah Magazine 10. Esquire iPad Edition 11. Food Network Cupcakes 12. How To Cook Everything 13. Food & Wine 14. Martha Stewart Living Magazine 15. Better Homes & Gardens