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Mohawk Introduces New Product Selector
Mohawk has taken a bold step in the paper world by simplifying its portfolio of premium paper lines from 22 to six, reducing the number of SKUs in half and introducing the new line with a simple chip chart overview. The New Mohawk Product Selector presents all Mohawk papers in one place and is the first in a wave of tools that Mohawk will be releasing over the coming year.Full Article: http://news.mohawkpaper.com/2012/05/17/mohawk-introduces-new-product-selector/
Designed by Michael McGinn Design Office using the brand designed by Pentagram, the selector opens to three accordion fold charts, each containing several dozen tear-drop-shaped paper chips. Together, they organize Mohawk papers into three broad categories based on performance, character and value.