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National Geographic Traveler Launches in India
The National Geographic Society's newest export is the Indian edition of National Geographic Traveler, which debuted on July 6. Partner is Mumbai-based ACK Media (initials stand for the flagship Amar Chitra Katha mythology series), which also publishes National Geographic in the country.Full Article: http://www.minonline.com/news/National-Geographic-Traveler-Launches-in-India_20780.html
There are about 30 international editions of NG. NGT now has 15, with the 1 million combined circulation more upscale than the 715,000 rate base in the U.S. However, there are an estimated 125 million English speakers among India's 1.2 billion population, so there is a potential for growth.
The Traveller spelling matches that of NGT editions in the U.K. and South Africa.