< View Todays Articles
07.09.2012
National Geographic Traveler Launches in India
The National Geographic Society's newest export is the Indian edition of National Geographic Traveler, which debuted on July 6. Partner is Mumbai-based ACK Media (initials stand for the flagship Amar Chitra Katha mythology series), which also publishes National Geographic in the country.
There are about 30 international editions of NG. NGT now has 15, with the 1 million combined circulation more upscale than the 715,000 rate base in the U.S. However, there are an estimated 125 million English speakers among India's 1.2 billion population, so there is a potential for growth.
The Traveller spelling matches that of NGT editions in the U.K. and South Africa.
Full Article: http://www.minonline.com/news/National-Geographic-Traveler-Launches-in-India_20780.html
click here