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Online ad spending increases 22% in 2011
Online ad sales in the United States totaled $31.74 billion in 2011, up 21.9% from $26.04 billion in 2010, according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report, released today. Last year was the first time online ad sales topped $30 billion. The trade group says the jump in spending from 2010 to 2011 marks a return to growth rates not seen since the 2006-2007 measurement period, before the economic recession.Full Article: http://www.internetretailer.com/2012/04/18/online-ad-spending-increases-22-2011
Retail marketers accounted for the single largest chunk of online ad spending in 2011 when they spent $7.1 billion on online ads, 22.4% of the total. Retailers’ spending on web ads was up 29.1% from $5.5 billion in 2010, according to the IAB report, which is prepared by consulting firm PricewaterhouseCoopers from sales information provided by advertising companies and publicly available data.
Online advertisers spent $14.8 billion on paid search ads, accounting for approximately 46.6% of 2011 total online ad revenue. Spending on other ad formats, in descending order of total spending was display/banner ads, $6.8 billion and 21.4% of revenue; classifieds and directories, $2.6 billion and 8.2% of revenue; digital video, $1.8 billion and 5.7% of revenue; mobile, $1.6 billion and 5.0% of revenue; lead generation, $1.5 billion and 4.7% of revenue; rich media, $1.3 billion and 4.1% of revenue; sponsorship, $1.1 billion and 3.5% of revenue; and e-mail, $0.2 billion and 0.6% of revenue.