Penton Media’s Technology Media Group announced that, in response to audience and marketer demand, it is transforming all of its brands to all-digital beginning in May 2012.
“We conducted research amongst our audience and advertisers and found that they were really looking for an enhanced digital experience and were becoming less reliant on print magazines,” said Peg Miller, Penton technology market leader. “Remember that these are largely people who are IT professionals and developers and work in a digital environment. We listened to them, and are building very new and robust products that meet their needs.
“Market demand and audience engagement have increased for digital editions – we had double-digit gains in digital edition subscriptions in the past year,” she continued. “We’re finding that our audience prefers to learn about technology through multiple channels – whether it be printed words, videos, audio, screencasts and in-person events.”
Penton Technology Media Group brands include: Windows IT Pro, Paul Thurrott’s Windows SuperSite, SQL Server Pro, DevPro, System iNetwork, Power IT Pro, SharePoint Pro, DevConnections & WinConnections conferences, MSPmentor, Talkin’ Cloud and The VAR Guy.