Bonnier Corp. and Pulse announced a new partnership today — 20 Bonnier brands are launching on Pulse, the award-winning application that makes it easy to consume news on mobile phones and tablets.
The new full-fledged partnership follows a trial run with Bonnier's iconic brand Popular Science. It launched on Pulse in July 2011 and has now become one of the most actively read sources on the Pulse platform.
Popular Science grew from 60,000 initial subscribers in its first month on Pulse to over 3 million subscribers in January 2012. The impressive growth in only six months pushed Bonnier and Pulse to form this new partnership. New Bonnier titles, in addition to Popular Science, officially launching today include: American Photo, Conceive, Field and Stream, Garden Design, Outdoor Life, Parenting, Popular Photography, Saveur, Scuba Diving, Ski, Skiing, Sound + Vision. TransWorld Ride BMX, TransWorld Business, TransWorld Motocross, TransWorld SKATEboarding, TransWorld Surf, TransWorld WAKEBOARDING and Working Mother.