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Paperclips Blog

U.S. digital ad spending will exceed $67 billion by 2016
End User News,
7/5/2012 12:00:00 AM
Online advertising will account for 20.6% of all advertising in the United States by 2016,up from 14.0% in 2011, as digital continues to take marketing dollars away from print, radio and direct mail, according to a report this week from IDC.

The market research firm’s “Worldwide and U.S. Internet Advertising 2012-2016 Forecast” projects that marketers will spend $67.4 billion on Internet ads in 2016 in the United States, up from $35.5 billion in 2011, a compound annual growth rate of 13.7%. The report says that U.S. spending on Internet ads will overtake spending on print ads this year and direct marketing in 2014.

Western Europe, by contrast, will experience relatively little growth for spending on Internet ads, to $33.7 billion in 2016 from $25.6 billion in 2011, a compound annual growth rate of 5.7%. By 2016, online advertising will command 23.7% of all ad spend in Western Europe, compared with 18.4% in 2011, the report says.
Costco Wholesale Corporation Reports June Sales Results
End User News,
7/5/2012 12:00:00 AM
Costco Wholesale Corporation today reported net sales of $9.18 billion for the month of June, the five weeks ended July 1, 2012, an increase of six percent from $8.69 billion during the similar period last year. Both year's five-week periods included 34 days in the U.S. and Canada (U.S. warehouses closed Memorial Day; Canadian warehouses closed July 1st, Canada Day).

For the forty-four weeks ended July 1, 2012, the Company reported net sales of $80.46 billion, an increase of ten percent from $73.44 billion during the similar period last year.

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