R. R. Donnelley & Sons Company today announced the introduction of innovative RFID and NFC production capabilities as part of its printed electronics initiative.
These new capabilities enable the company to provide customers with unique printed NFC and RFID tags that can be embedded in an extensive range of products that RR Donnelley produces, including retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Printed electronics from RR Donnelley provide customers with a single source for integrated radio frequency enabled business and consumer communications.
"Now we offer customers single-source convenience and control as we produce their RFID and NFC tags and integrate them with other materials that we create," said Thomas J. Quinlan III, RR Donnelley's President and Chief Executive Officer. "Even more, we can develop and host the mobile consumer experience initiated by interactive NFC tags and even provide response analytics about the programs' effectiveness."
RR Donnelley's manufacturing process allows customers to take advantage of flexible antenna design and production capabilities that tune the performance of their tags to specific applications for enhanced performance. The company's offering includes a complete suite of antenna design, testing, and proof-of-concept services to help customers identify optimal designs.