Chakravarthi, chief executive officer and managing director, Ecobliss India, says, packaging is growing. And in emerging markets like India the growth is double or more than the national GDP.
Today, packaging aims to perform in all three dimensions of sustainability: people (social), profit (economy) and planet (environment).
The primary objective of packaging is protecting the product. Apart from this basic function, a good package should be cost-efficient, provide value to generate revenue, should be user-friendly in terms of handling, enlightening the user about the product. Paper and paperboard-based packaging fulfills all this checklist. And can form a good package.
Product packaging is considered as the silent salesman. An innovative package has an ability to attract the attention of a customer and boost product sales. This is complemented by the packaging material which provides a tactile experience to the customer.
Paperboard packaging provides opportunities for new designs, shapes, surfaces and finishes and at the same time it offers brand owners the flexibility to design packaging that will entice consumers to select the product.
Creation of wealth is a top priority in any industry. Besides adding value to a product and preserving the quality, packaging serves the need to create and preserve the wealth created by other industries.
Products such as water, milk, biscuits, medicines, processed and semi-processed foods, fruits and vegetables, edible oils, electronic goods, machinery etc demand packaging to increase their shelf-life and ensure usability till they reach the end-user.
With the “on-the-move” lifestyle which is being adapted, the key in packaging is to promote the demand for freshly packaged goods.