That’s slightly higher than 15.0% growth in Q2 and the eighth consecutive quarter of double-digit growth for U.S. online retail, comScore reports today. ComScore says consumers spent nearly $42 billion in Q3—and that more of those shoppers are using smartphones to shop inside stores.
Online consumers in the United States spent approximately $41.9 billion in the third quarter, 15.4% more than the $36.3 billion spent in the third quarter of 2011, comScore Inc. reported today.
That growth represents the 12th consecutive quarter of year-over-year growth for e-commerce spending, as well as the eighth consecutive quarter of double-digit growth, the web measurement firm says. In the second quarter of 2012, e-commerce spending increased 15.0% to more than $43.15 billion, comScore said in August.
The recent spending figure bodes well for the rest of the year, says comScore chairman Gian Fulgoni. “Such performance offers some optimism as we approach the holiday season, especially given recent improvements in consumer sentiment,” he says; comScore says that 48% of consumers rate the economy as “poor,” which is eight percentage points better than in the second quarter. “With the housing market beginning to show signs of recovery in addition to increasing, if still underwhelming, job growth, there appears to be strong enough footing to support a very healthy online holiday shopping season.”