Meredith Corporation announced today that it will increase rate bases for its industry leading Hispanic media brands.
Effective with the February 2012 issues:
Siempre Mujer, the leading Hispanic women's lifestyle publication launched in 2005, will raise its rate base to 550,000 from 500,000, an increase of 10 percent
Ser Padres, the leading parenting title in the Hispanic market, will raise its rate base to 850,000 from 700,000, an increase of 22 percent
Ser Padres Espera, aimed at the expecting Hispanic Moms market, will increase to 400,000 from 350,000, an boost of 14 percent
"This growth reflects the continued demand for our titles among the growing marketplace of young, active Hispanic consumers," says Enedina Vega-Amaez, Publisher, Meredith Hispanic Ventures. "It also demonstrates how well our strong editorial vitality and relevant content appeals to modern Hispanic women and parents."