Consumers on the hunt for a fresh approach to eating and living well with ease need look no further. FRESH JUICE – healthy made delicious, the new multi-platform brand by TC Media, has hit the market with a “fresh” approach to connecting food with good health through its various brand channels. FRESH JUICE will be served up as a print publication including a digital edition (six issues per year), an online destination (www.freshjuice.ca) with exclusive content, a weekly e-newsletter, a comprehensive social media platform including Facebook/FreshJuiceCA, twitter (@FreshJuiceCA) and Pinterest.
Built on three content pillars, Eat Well, Be Well, Live Well and a tag line “Healthy Made Delicious”, FRESH JUICE offers fun, healthy and easy-to-prepare recipes; expert health, fitness and nutrition tips as well as time-savvy ways to help balance fun, family, finance and more.
“We are very excited to share FRESH JUICE with consumers and our advertising partners,” said Lynn Chambers, group publisher at TC Media. “We certainly appreciate how busy Canadian families are and FRESH JUICE is about helping people make the right decisions quickly and easily. FRESH JUICE is the only brand to showcase the link between food and good health, and bring that food straight from the grocery aisle to your kitchen table.Whether you’re looking for low-sodium or gluten free, we can help you navigate the grocery aisles and create a convenient meal option that is healthy and delicious.”
While TC Media owns the brand and is the publisher and content creator for FRESH JUICE, a distribution relationship with Loblaw Companies Limited guarantees that 325,000 of the 425,000 copies per issue will be mailed to Loblaw’s most loyal customers.