1-800-FLOWERS.COM, Inc. (the “Company”) (NASDAQ: FLWS), a leading provider of gifts designed to help customers express, connect and celebrate, today announced that it has completed its purchase of the Shari’s Berries brand. The acquisition follows the Company’s winning bid at the auction held on July 31, 2019 for certain assets of FTD’s gourmet food business, including the Shari’s Berries brand, which were previously operated by Provide Commerce LLC, a division of FTD. The Company acquired the Shari’s Berries brand and the assets through one of its wholly owned subsidiaries.
Chris McCann, CEO of 1-800-FLOWERS.COM, Inc., said, “We are pleased to have closed this acquisition quickly and to welcome Shari’s Berries to our all-star family of great gifting brands. Shari’s Berries enjoys strong brand awareness among consumers as a leading provider of dipped berries and other specialty treats and it has a rich heritage in the gourmet gift industry.”
The acquisition includes certain assets of FTD’s gourmet food business, including more than 450 domain names, copyrights, trademarks, customer data, and other intellectual property.
McCann said the Company will add the Shari’s Berries brand to its unique multi-branded website and plans to gradually reposition the brand to customers as a premium provider of dipped berries and other gourmet treats. “Our initial focus will be on improving bottom-line performance for the Shari’s Berries brand by leveraging the unique capabilities of our business platform to reduce the brand’s program costs and improve its operating efficiency.”