Happy Holidays from Midland Paper!

On behalf of everyone at Midland Paper, we’d like to thank you for your support in 2015 and wish you and your family a safe and happy holiday. Midland Paper Holiday Hours Thursday, December 24: Closed Friday, December 25: Closed Friday, January 1: Closed
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Ads Become More Promotional as Christmas Nears

With two shopping days to go before Christmas, retailers are pulling out all the stops. They're extending hours, boosting social media offerings and amplifying marketing. And that marketing has shifted from more emotional messages to ads that scream deals. Ad tracking firm ABX estimates that 93% of ads in the first half of December were promotional and product-focused, versus 91% for the same period last year. Retailers such as Kohl's, Target and Walmart, which had been running emotional spots in October and November drastically reduced their reliance on heart-tugging commercials in favor of more discount-driven marketing, ABX found. For example, after running a spot in November about a coach learning he will be a grandfather, Dick's Sporting Goods is currently promoting an ad with 50% discounts.
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What the 2016 Consolidated Appropriations Act Means for Printers

President Obama signed the 2016 Consolidated Appropriations Act into law which expands the Section 179 equipment expensing to $500,000 and grants a 50 percent bonus depreciation for equipment bought and put into service - usually interpreted as you taking delivery on it - before the end of 2015. That can mean a big tax savings for you but realize it saves no tax money in the long run.
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What to Expect in 2016: 40+ Predictions

10, 9, 8… Are you ready to ring in the new year? If you’re still trying to figure out where 2015 went, well, we can’t help you there. (Though, if you stay organized in 2016 with this awesome design quotes calendar, we predict you’ll have a better idea of where your time is going.) In celebration of the new year, we’ve reached out to some of today’s top designers and educators for their predictions on what we can expect in the world of design in 2016.
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Disney Parks Unforgettable Christmas Celebration

This Christmas, Disney Parks celebrates not only the joy of the holiday season but the unforgettable family moments it has helped guests create over the past sixty years. "Disney Parks Unforgettable Christmas Celebration" airs FRIDAY DECEMBER 25, 2015 10am ET (airtimes vary; check local listings) on the ABC Television Network. Now in its 32nd year, the unforgettable Christmas special welcomes back Robin Roberts of ABC's Good Morning America as lead host. Reporting from the Walt Disney World Resort's Magic Kingdom in Orlando, FL, Roberts is accompanied by Jesse Palmer, who joins the event for the first time as a correspondent. New to the GMA team as a special contributor, Palmer shares key parade updates in the midst of the action on Main Street, U.S.A.
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Comparing Retailers in Holiday Order Cutoff Times

As we get down to the wire in holiday season 2015, e-commerce fraud solution provider Trustev has come up with an infographic that compares order cutoff times from major retailers on Dec. 23, in order to promise successful next-day delivery. Amazon Prime and 1-800-FLOWERS.com lead the pack, with cutoff times of midnight. Here is the listing of holiday order cutoffs and Christmas fulfillment promises from 20 retailers. Santa, elves and all other North Pole personnel take note.
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Colgate Super Bowl Ad Will Urge People to Turn Off Faucet

Colgate toothpaste will air its first Super Bowl ad in February's game, and it has little to do with oral care. The 30-second spot titled "Save Water" aims to focus on the millions of gallons of water people waste by leaving the tap running while brushing their teeth. The ad will be an adaptation of a 60-second ad originally created by Y&R Peru for the brand in Latin America last year (above). It will dovetail with an #EveryDropCounts social-media campaign, a spokeswoman for Colgate said in an e-mail. It all aims to point out that Americans on average waste 4 gallons of water per day by leaving the faucet running while brushing their teeth.
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Home Depot Makes More Environmental Improvements

The pursuit of sustainability goals at Home Depot has been such a boon to efficiency the company just set major new goals. The retailer said by 2020 it plans to reduce total energy use by an additional 20% below 2010 consumption levels and procure 135 megawatts of electricity from a combination of onsite fuel cell and solar installs in addition to offsite solar and wind sources.
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Heidelberg Shows Latest Technology at First Print Media Center Atlanta Event

At a recent open house, Heidelberg hosted over 150 customers from the United States, Canada and Brazil for a full day of demonstrations and seminars. Customers who attended viewed live demonstrations of the latest technology across Heidelberg’s comprehensive print portfolio, the North American launch of the new DryStar LED and the unveiling of its newly branded demonstration center, Print Media Center Atlanta. “We strive to not just be a provider, but a partner,” said Andy Rae, senior vice president of equipment. “Customers were able to get a first glimpse of our extensive offerings and brand new, cutting-edge technology we hope will support them in surpassing their business goals in today’s highly competitive environment.”
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Cenveo to Expand Production in Northwest U.S.

Cenveo Inc. has announced it is increasing its production services in the Northwest, expanding the company’s Kent, Washington, facility. Located less than 30 minutes from Seattle, the Northwest location’s footprint will increase to over 200,000 square feet and combine envelope manufacturing, commercial and digital print, warehousing/distribution and client services. Cenveo expects this multi-million dollar investment to grow its presence in the Northwest and provide more choices and greater versatility to the company’s customers.
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