The Paradoxical Time Spent Versus Ad Spend Gap

When it comes to ad spend, common sense would suggest that investments should funnel into the platforms consumers spend the most time with. However, that is not necessarily the case. A recent report by KPCB indicates that there is a significant gap between time spent and ad spend on mobile, despite the fact only TV ranks higher when it comes to engaging consumers. And, conversely, the opposite is true of print, where consumers spend the least amount of time. KPCB found that consumers spend 25% of their time engaging with mobile devices, but advertisers are only investing 12% of their budget in mobile. And on print, consumers are only spending 4% of their time, yet advertisers are investing 16% of their budget there.
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Arandell Catalogs Take Several Awards in 2016 Print Competitions

Arandell Corporation, the trusted leader in premier catalog printing and omni-channel solutions, once again has been recognized with several awards in the Graphics Excellence Awards and Premier Print Awards for its outstanding catalog work. Graphics Excellence Awards competition took place in May 2016 and honors companies who demonstrate superb craftsmanship in creating visual artistry. The catalogs were evaluated on registration, level of difficulty, folding, binding, finishing and overall craftsmanship of product. The competition included more than 1,100 entries from printers across Illinois, Indiana and Wisconsin.
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Office Depot Survey Finds Cost of Preparing Digital Materials for Classrooms Could Top $2-$4 Billion Annually

A few key findings from the survey: • 60 percent of educators indicated that the use of digital curriculum has not saved time on copying and printing • More than 75 percent indicated they spend at least 1-2 hours per week copying and printing materials, 25 percent reported that they spend 2-3 hours and nearly five percent indicated they spend 4+ hours • More than 20 percent of respondents indicated that the time they spend preparing materials has actually increased in the classroom • 45 percent of educators indicate they are solely responsible for printing, copying and preparing digital curriculum • More than 50 percent use valuable parent volunteer or aide time to assist with copying and printing
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Domtar Expands Personal Care Portfolio with Purchase of Butterfly Health Inc.

Terms of the deal were not disclosed. BUTTERFLY® body liners offer discreet, secure protection for accidental bowel leakage (ABL). “This product provides a unique solution to a problem that exists for roughly 1 out of 10 people. It represents a complementary addition to our portfolio of brands and technologies,” stated Mike Fagan, President of Domtar Personal Care. Domtar Personal Care designs, manufactures and sells a wide range of incontinence solutions for adults, children and infants. Brands include ATTENDS®, ATTENDS DISCREET® and COMFEES®.
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SFI Progress Report Shows 500 Partner Organizations Coming Together for Future Forests

Well-managed forests store carbon, clean the air we breathe and the water we drink, provide habitat for a multitude of species and give us products and jobs that are vital to our economic success. They also give us almost unlimited possibilities for recreation. “The more we appreciate how forests touch each of our lives every day, the more we will make responsible choices on their behalf. Our progress report helps get the message out that people in the SFI community care about forests and are doing great things for future forests,” Abusow said. The diverse SFI community includes landowners, land managers, brand owners, academics, community builders, Indigenous leaders, conservationists, youth, government officials, architects and many others. Their stories – and the story of the SFI Program – unfold in the pages of the report, presented this year in an 18-month calendar format. SFI Program Participants are required to complete detailed surveys that allow SFI to present a comprehensive picture of the ways our community addresses environmental, social and economic priorities.
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Publishers Sales Down at the Start of 2016, eBooks Decline

Big Picture Data: •Publishers’ book sales for Jan. 2016 were $991.7 million, down 6.7% from $1.06 billion in Jan. 2015. These numbers include sales for all tracked categories (Trade - fiction/non-fiction/religious, PreK-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses.) •Trade (consumer) books sales were $488.0 million in Jan. 2016, down 13.7% from $565.4 million in Jan. 2015. This includes Childrens/YA Books, Adult Books and Religious Books. ◦Adult Books had $338.9 million in sales in Jan. 2016, down 12.9% from $389.2 million. ◦Childrens/YA Books had $111.7 million in sales in Jan 2016, down 20.4% from $140.3 million. ◦Religious Presses grew by 4.2%, up to $37.5 million from $36.0 million.
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Huhtamaki to improve competitiveness in Asia-Oceania

Huhtamaki is taking actions to improve the competitiveness of its Foodservice business in Asia and Oceania. The actions concern the Foodservice Europe-Asia-Oceania segment's operations in China and New Zealand, which have had an adverse effect on the segment's earnings in 2015 and in the first quarter of 2016. To improve competitiveness and to better equip the operations for capturing future growth opportunities in the Chinese market, the foodservice packaging manufacturing operations in South China will be consolidated into one efficient, modernized unit. In addition, manufacturing will be focused on a defined core foodservice packaging product range, while outsourcing capabilities will be strengthened to continue serving customers with a full range of high-quality foodservice packaging products. The actions are expected to have an impact on approximately 350 employees across functions. Manufacturing operations at the foodservice packaging unit in Henderson, New Zealand, are reorganized to improve efficiency of the unit. The reorganization is expected to have an impact on approximately 15 employees.
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Monthly Statistics of the European Graphic Papers Industry

Total European shipments of Graphic Papers were down 6.8% in April 2016 vs. April 2015 and are down 5.6% year-to-date. Total European shipments of Newsprint were down 6.9% in April 2016 vs. April 2015 and are down 5.1% year-to-date. Total European shipments of SC-Magazine were UP 2.5% in April 2016 vs. April 2015 and are UP 2.1% year-to-date. Total European shipments of Coated Mechanical Reels were down 7.5% in April 2016 vs. April 2015 and are down 7.9% year-to-date. Total European shipments of Uncoated Mechanical (Improved & Others) were down 6.5% in April 2016 vs. April 2015 and are down 8.5% year-to-date. Total European shipments of Coated Woodfree were down 7.4% in April 2016 vs. April 2015 and are down 5.5% year-to-date. Total European shipments of Uncoated Woodfree were down 9.9% in April 2016 vs. April 2015 and are down 6.9% year-to-date.
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Crude Oil: The Brexit news came through never really got worse

The early prices for crude oil on Friday after the Brexit news came through never really got worse, maybe investors had more worrying exposure elsewhere…? Although there are worries about growth, particularly in Europe we mustn’t get too full of our own importance and the world will carry on regardless. Interestingly it may cause the Fed to ease back on the tightening policy and thus slow the rise in the dollar if they think OECD growth might be hit. With news beginning to get a bit better regarding the call on Opec in the second half of this year, and the underlying move in the oil price recently this particular shake-out may be short lived. Finally the three weeks of rising rig counts came to an end on Friday with a fall of 3 overall and 7 in oil.
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Industry Veteran Bob Snyder To Lead Twin Rivers Paper as CEO

Twin Rivers Paper Company announced today that following the completion of his three-year term as Chief Executive Officer of the company, Tim Lowe will be succeeded in the role by Robert Snyder, effective June 24, 2016. “We undertook a comprehensive search to find the kind of leader needed to take this strong organization into the future, and ensure we continue to execute our vision of a nimble, high quality, integrated forest products company,” says Lowe. “Bob is that leader. He knows our industry like the back of his hand, and has worked his way up from the shop floor to running large public companies that contain some of North America’s top paper assets. His accomplishments at Orchids and in his many other roles give us great confidence in his ability to help write the next great chapter in this business.” Over the past three years, Twin Rivers has been transformed into one of North America’s most nimble, high-quality producers of innovative solutions for premium niche markets in the forest products sector. The company is an acknowledged leader in the publishing sector and has a deserved reputation for excellence in the lightweight paper, packaging and label sectors.
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