Digital Print: The Emerging Opportunity for Magazines & Catalogs

With most of the publishing industry concentrated on how to monetize online content, it’s easy to forget that print magazines still play a crucial role in publishers’ product portfolio and revenue pie. And believe it or not, new ways of wringing more value and revenue out of print vehicles continue to emerge. Advances in digital printing are creating new opportunities for publishers to create more customization in their print offerings, taking advantage of the rich audience data for the kind of targeting that advertisers are increasingly keen on. On November 16, Publishing Executive and sister brands, Printing Impressions and Book Business, will host a 3-hour reception for magazine and catalog publishers and printers in New York City the afternoon before the Digital Book Printing Conference to specifically dig into this topic.
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Horror & Human Resources: An Ad Campaign in the NYC Subway

We’re all about HOW-lloween over at the HOW offices. So when we caught wind of a ghoulishly humorous advertising campaign from creative agency Circus Maximus and Justworks, a benefits, HR and payments platform, we couldn’t help but share. Demonstrating the still-exciting possibilities for the out-of-home advertising world, the project illustrates the challenges growing companies face when managing human resources as classic horror movie monsters, all of which appear throughout New York City’s Union Square Station and MTA subway cars. Justworks, of course, is presented as the solution to these challenges.
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Report: Holiday Shoppers Waiting Until Post-Election

The upcoming United States presidential election is so tumultuous that it’s influencing shoppers to pull back holiday shopping plans. With the election falling in the middle of holiday shopping, many U.S. consumers said they will have a more conservative holiday spending budget this year, according to the National Retail Federation’s annual consumer spending survey, a report that tapped 7,733 consumers about holiday shopping plans.
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Oil Prices Edge Lower on Doubts over Production Cut Deal

Oil prices edged lower on Friday and were set for the biggest weekly losses in six weeks over doubts about whether oil producers will be able to agree on an output cut big enough to curb a global glut that has weighed on markets for two years. Experts from the Organization of the Petroleum Exporting Countries and counterparts from other oil-producing nations such as Russia started two-day negotiations on Friday over an output-capping agreement expected to be presented at the end of next month. Disagreements remain over which members should be exempt from a curb to reduce output to a range of 32.5-33 million barrels per day (bpd), underscoring how difficult it will be for participants to reach a deal.
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Cubs World Series Forecast to Break Retail Records

It’s estimated that the Chicago Cubs World Series appearance will break retail records. The Cubs haven’t played in a World Series since 1945, or won one since 1908. That’s the longest championship drought in baseball, and there are plenty of loyal Cub fans ready to scoop up World Series merchandise as a result. Forbes reports that tickets are already priced at an all-time high on the resale market. In Chicago, bleacher seats are going for upwards of $2,500 apiece and premium seating could cost up to $20,000 a ticket. In addition, the sale of team merchandise — hats, jerseys, T-shirts, etc. — are expected to break records if the Cubs end up winning the series.
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NFL Coach Smashes Tablet and Goes Back to Paper

We agree with Bill Belichick of the New England Patriots - Paper is an awesome product! Back in 2014, Microsoft struck a deal to supply the NFL with Surface tablets as a coaching tool. I am sure it has many benefits … but seeing the video of Bill Belichick throw down his Microsoft Surface tablet in frustration made my day! I feel his pain and have often felt like doing the same with my laptop or smartphone on many occasions. Bill’s reasons for chucking the tablet are no surprise - he said that the technology failed him and made his job harder because it was too undependable and inconsistent. He is going back to simple, functional, renewable and recyclable PAPER!
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Adobe Predicts Record $91 Billion in Sales This Holiday Season

Adobe (Nasdaq:ADBE) today released its 2016 Digital Insights Shopping Predictions for the upcoming holiday season. The breadth of data Adobe analyzes has allowed the company to successfully predict consumer spending within two percent in previous years, the most accurate in the industry. Adobe expects an extended holiday season with consumers shopping much earlier and later in the season. For the first time, 53 consecutive days (57 calendar days in total) will exceed $1 billion in online sales, versus 31 consecutive days last year, a 71 percent year-over-year (YoY) increase. Cyber Monday is expected to be the largest online shopping day of all time, generating $3.36 billion in sales with 9.4 percent growth. Sales on Thanksgiving Day will increase 15.6 percent YoY to $2 billion, but not reach the 25 percent YoY increase of 2015. Black Friday will grow 11.3 percent YoY (14.3 percent in 2015) to $3.05 billion.
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AmazonFresh Expands to New Cities, including Chicago and Dallas, with Monthly Membership Plan

Amazon today announced that AmazonFresh has expanded to Chicago and Dallas. These new cities add to the growing list of regions where AmazonFresh is available, including recently-launched Northern Virginia, Boston, Baltimore, and London. AmazonFresh is also available in Seattle, New York, Philadelphia, Stamford, Trenton, seven regions across California – Los Angeles, Riverside, San Diego, San Francisco, Sacramento, San Jose, Stockton – and more.
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