How do you convince consumers to sign up for your email blasts at a time when they are increasingly wary of the number of unsolicited messages already clogging up their inbox? If you’re IKEA, the home furnishings giant that prides itself on being quirky, you send your loyalty card holders in the UK an embroidered “email” through the post offering a £5 coupon if they sign up for your marketing emails.
Brand strategy and design agency Red Peak created a visual identity, logo and brand personality for the former TBC Holdings, an ad tech company backed by GSO Capital Partners, which recently took the new name Vivial. After acquiring several disparate ad tech companies, the client came to Red Peak with a request: to create a unifying look and feel for the company as it transitioned from a holding company to a single entity with a new name. The brand identity and logo had to signal leadership, energy and excitement to stand out in a category cluttered with tech-speak and jargon.
Oil edged up from one-month lows on Tuesday, following its largest one-day slide in more than five weeks although analysts said the prospect of a more substantial price recovery was limited. The market remains weighed down by record output from the world's largest exporters, and mounting uncertainty that OPEC and its rivals can do much to tackle a two-year global surplus. Oil prices hit their highest in a year in October after the Organization of the Petroleum Exporting Countries said at a meeting in Algeria in late September it had agreed to limit production that is around record highs to help erode the surplus.