Our Paper and Recycling divisions have a vital role in shaping how we at DS Smith redefine packaging for a changing world. Colin McIntyre, CEO of Paper and Recycling Divisions at DS Smith, talks about our new purpose and what it means to him. For me, our purpose of ‘Redefining Packaging for a Changing World’ really sets DS Smith up for helping to solve some of the major recycling and packaging challenges we face in society today. We have already seen how we are doing that in our work on coffee cup recycling, and in our recent report on plastic replacement opportunities. Our purpose is about why we exist as a business, it’s about our sense of being, it’s about what really drives all of us in DS Smith - it’s an incredibly powerful tool that drives our work on both sustainability and innovation. A key motivation for me is driving waste and inefficiencies out of our own operations, and this is crucial to us providing sustainable recycling solutions and the best quality high performing packaging papers to meet the changing demands of the packaging industry.
According to the 2018 EcoFocus Trend Study conducted by EcoFocus Worldwide, grocery shoppers in 2018 have greater expectations of packaging than ever before – especially when it relates to healthy food and beverages. Brands in the healthy food and beverage category who have embraced CLEAN LABEL and CLEAN PROCESSING now have the opportunity to add CLEAN PACKAGING as a way to further differentiate their products on the grocery shelves.
More shoppers are choosing stores based on their offerings of healthy and environmentally friendly selections. Packaging is a factor in these decisions. 67% of grocery shoppers say “retailers should choose what products they put on their shelves based on how environmentally friendly the packaging is.”
Specifically, the trends study shows that all forms of food and beverage packaging, including store brands, will be challenged to:
1.Work Harder to Protect Taste, Freshness and Nutrients
2.Work Harder to Align with Ingredients
3.Work Harder to Be Responsible
4.Work Harder to Share Values
Download the whitepaper here. http://evergreenpackaging.com/wp-content/uploads/18-EVP-0057-Trend-White-Paper-FINAL.pdf
View the accompanying infographic that illustrates these trends. http://evergreenpackaging.com/wp-content/uploads/18-EVP-0067-_Retail_Trends_Infographic_v2_.pdf