Solving some of the major recycling and packaging challenges
Our Paper and Recycling divisions have a vital role in shaping how we at DS Smith redefine packaging for a changing world. Colin McIntyre, CEO of Paper and Recycling Divisions at DS Smith, talks about our new purpose and what it means to him. For me, our purpose of ‘Redefining Packaging for a Changing World’ really sets DS Smith up for helping to solve some of the major recycling and packaging challenges we face in society today. We have already seen how we are doing that in our work on coffee cup recycling, and in our recent report on plastic replacement opportunities. Our purpose is about why we exist as a business, it’s about our sense of being, it’s about what really drives all of us in DS Smith - it’s an incredibly powerful tool that drives our work on both sustainability and innovation. A key motivation for me is driving waste and inefficiencies out of our own operations, and this is crucial to us providing sustainable recycling solutions and the best quality high performing packaging papers to meet the changing demands of the packaging industry.