Lawmakers in California's senate judiciary committee are expected Tuesday to consider amendments to the state's new privacy law, including several that could significantly water down the measure. The law, slated to take effect next year, allows consumers to learn what personal information has been collected about them by companies, have that information deleted, and prevent the sale of that data. The current measure's relatively broad definition of “personal information” includes data that could potentially be linked to individuals -- such as cookies, persistent identifiers, browsing history and IP addresses. The bill also has an exception for “de-identified” information, which it defines as including data incapable of being linked to a particular customer. Click Read More below for additional information.
Personalization is arguably the hottest trend in digital marketing, and it seems to be a topic in nearly every marketing-related conversation. Everyone recommends that marketers look for ways to personalize their websites, content, advertisements, and interactions.
Marketers need to understand the importance of customization with today’s consumers. Consider the following:
According to 59 percent of consumers, personalized experiences were reported to be an influential factor in purchasing decisions.
Ninety-one percent of consumers agreed that they would be more likely to buy from a brand that offered personalized details in the shopping experience.
Sixty-five percent of shoppers expect businesses to remember specific details about them, such as their name and purchase history.
Many marketers are struggling to keep up with these demands and are constantly looking for ways to understand what their customers want. Offering hyperpersonalized experiences requires a lot of data, planning and strategy. And sadly, most marketers simply don’t have the know-how or resources to deliver what they think their customers want.
However, personalization doesn’t need to be incredibly complex in order to be effective. It isn’t just about putting a person’s name at the top of an email, however. The online personalization that works with e-commerce customers lies somewhere in between.
more at source: https://www.mytotalretail.com/article/3-e-commerce-personalization-strategies-customers-actually-want-to-see/