Publicis Groupe has struck a deal to acquire data-driven marketing agency Epsilon for $4.4 billion. Epsilon is a major player in people-based precision marketing in North America, with approximately 9,000 employees, including 3,700 data scientists and 2,000 Bangalore-based technology delivery members. Last year the company generated $1.9 billion of net revenue,97% in the U.S. With Epsilon at the core, Publicis claims it will now become the first player to offer a "unique end-to-end service" that will result in enhanced growth of its existing businesses while opening up new opportunities. Click Read More bellow for additional information.
The competition for gaining market share is heating up in the e-commerce space. As a result, brands and retailers are struggling to improve their revenue and profitability. While conversion rate remains one of the most important metrics for measuring success, not enough importance is placed on improving it. Here’s how that can change:
Let’s Start With the Basics
Personalization has been one of those buzzwords in e-commerce for years now, with many online retail executives recognizing the importance of promoting products and offers to shoppers uniquely tailored to their preferences.
In spite of the hype, online retailers still have a long way to go if they’re going to deliver on their promise of providing consumers what they say they want when shopping online. Brands aren’t consistently delivering e-commerce personalization, even in the richest data-driven environments.
This leaves hundreds of millions of dollars in incremental revenue on the table. That’s a big miss, given the ample evidence that personalization — when executed effectively — can result in dramatic increases to conversion rate, average order size and revenue per visit.
more at source: https://www.mytotalretail.com/article/3-tips-for-turning-clicks-into-conversions/