Dennis Publishing, the U.K.-based owner of The Week, has acquired 99-year-old Kiplinger Washington Editors Inc. Terms of the deal have not been disclosed. But among the assets changing hands is Kiplinger’s flagship brand, Kiplinger Personal Finance, which carries a monthly circulation of 600,000, and has been continuously published since 1947. “Kiplinger is everything we look for in a business: It is blessed with strong brands that have developed a high degree of trust with their readers, allied to a vibrant, growing digital business,” says group CEO at Dennis, James Tye in a statement. “It expands our presence into the finance category, an area we already have an impressive footprint in with The Week and MoneyWeek. It is also a business with strong recurring, subscription revenues.” Click read more below for additional detail.
Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses.
Finding ways to cut subscription renewal costs has a big impact on your profitability. Assuming you operate at a 20% profit margin, every dollar saved in your circulation efforts is the equivalent of $5 of new revenue to your bottom line.
Each year, I help dozens of consumer, B2B, and regional publishers with their digital strategy. Subscription renewal is one of the first things that we look at because of the ROI. Here are five tactics that we often implement.
details at source: https://www.pubexec.com/post/5-ways-cut-subscription-renewal-costs/