Net sales increased 22% to $35.7 billion in the fourth quarter, compared with $29.3 billion in fourth quarter 2014. Excluding the $1.2 billion unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, net sales increased 26% compared with fourth quarter 2014. Operating income increased 88% to $1.1 billion in the fourth quarter, compared with operating income of $591 million in fourth quarter 2014. Net income was $482 million in the fourth quarter, or $1.00 per diluted share, compared with net income of $214 million, or $0.45 per diluted share, in fourth quarter 2014.
Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses.
Finding ways to cut subscription renewal costs has a big impact on your profitability. Assuming you operate at a 20% profit margin, every dollar saved in your circulation efforts is the equivalent of $5 of new revenue to your bottom line.
Each year, I help dozens of consumer, B2B, and regional publishers with their digital strategy. Subscription renewal is one of the first things that we look at because of the ROI. Here are five tactics that we often implement.
details at source: https://www.pubexec.com/post/5-ways-cut-subscription-renewal-costs/