5 Ways to Significantly Cut Subscription Renewal Costs

Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses.

Finding ways to cut subscription renewal costs has a big impact on your profitability. Assuming you operate at a 20% profit margin, every dollar saved in your circulation efforts is the equivalent of $5 of new revenue to your bottom line.

Each year, I help dozens of consumer, B2B, and regional publishers with their digital strategy. Subscription renewal is one of the first things that we look at because of the ROI. Here are five tactics that we often implement.
details at source: https://www.pubexec.com/post/5-ways-cut-subscription-renewal-costs/

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