A digital marketing playbook for holiday 2019

2018 results show the importance of investing in mobile advertising and optimizing Product Listing Ads, which are key conversion generators. When it comes to social media, use data from many sources to build a cohesive social strategy, constantly feeding data in and out and continuously evaluating ads for improvements.

When planning your social media strategy, consider how social interacts with your other advertising channels. An omnichannel mindset ensures that every area of your social media investments are accounted for and planned to be as complementary as possible.
more at: https://www.digitalcommerce360.com/2019/04/29/a-digital-marketing-playbook-for-holiday-2019/

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