The number of print advertisers fell by 13% from January to April 2018, according to an analysis by ad sales intelligence platform MediaRadar. There were 151,825 advertisers in print during those four months, down from 172,155 print advertisers in the same period in 2017 — more than a 20,000 difference in print spenders. Those advertisers did not move from print to digital, however. Nearly all brands that stopped spending in print from January to April did not pay to advertise at all during those four months. Click Read More below for additional information.
You knew it had to happen: a miniature printer for a snap-happy generation that likes to both collect and curate the moments of their lives.
Today, HP announced Sprocket , a portable, palm-sized printer that’s small and light enough to fit in a purse or back pocket yet capable of producing 2×3” stick-able snapshots from a mobile phone or tablet via Bluetooth in less than a minute.
The vivid prints are produced using ZINK® Zero Ink® Technology, which means they are smudge-proof, water resistant and can be shared immediately.
A free HP Sprocket App for iOS and Android lets users quickly customize and print smartphone and social media photos by adding frames, text, stickers, filters, and more.
HP envisions the new device finding popularity with teenagers and millennials who are drawn to fun, stylish gadgets that might be a hit at social events. In fact, that’s precisely where HP sees Sprocket finding its biggest following – at parties and other gatherings where fun-seekers might be taking selfies or looking at social media posts that they would like to print out, share nd take home with them.
HP ZINK® Photo Paper delivers bright, glossy photos without ink or toner cartridges, — all the color required for printing is embedded in the HP ZINK® photo paper itself. It delivers printed snaps that are vibrant smudge-proof, water-resistant, and tear-resistant. Peel off the backing, and the photos become stickers to decorate bags, scrapbooks, journals, and walls.
Sprocket is a fun and easy way to unlock all those digital pictures they have parked in smartphone camera rolls and, social media sites. Deloitte Global predicts that in 2016, 2.5 trillion photos will be shared or stored online – with 90 percent of them having originated on a smartphone.