Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception media buyers have of print as a viable marketing mechanism. Linda Thomas Brooks, president and CEO of the Association of Magazine Media (MPA), argues that this tired rhetoric glosses over the reality, which is that print is one of the most effective ways to deeply engage consumers, build brand awareness, and sell products. During a presentation at DigiPub: Harnessing the Power of Data-Driven Print in November, Brooks shared third-party research on printed magazines, which reveal an alternative narrative. “We learned that magazine media works because it builds brand and sells product at the same time,” said Brooks. Marketers are beginning to reawaken to the value of print as well. The digital revolution made it easier than ever for brands to market directly to consumers, so in the past several years ad spend has gone toward direct marketing tactics, said Brooks. Click Read More below for additional information.
You knew it had to happen: a miniature printer for a snap-happy generation that likes to both collect and curate the moments of their lives.
Today, HP announced Sprocket , a portable, palm-sized printer that’s small and light enough to fit in a purse or back pocket yet capable of producing 2×3” stick-able snapshots from a mobile phone or tablet via Bluetooth in less than a minute.
The vivid prints are produced using ZINK® Zero Ink® Technology, which means they are smudge-proof, water resistant and can be shared immediately.
A free HP Sprocket App for iOS and Android lets users quickly customize and print smartphone and social media photos by adding frames, text, stickers, filters, and more.
HP envisions the new device finding popularity with teenagers and millennials who are drawn to fun, stylish gadgets that might be a hit at social events. In fact, that’s precisely where HP sees Sprocket finding its biggest following – at parties and other gatherings where fun-seekers might be taking selfies or looking at social media posts that they would like to print out, share nd take home with them.
HP ZINK® Photo Paper delivers bright, glossy photos without ink or toner cartridges, — all the color required for printing is embedded in the HP ZINK® photo paper itself. It delivers printed snaps that are vibrant smudge-proof, water-resistant, and tear-resistant. Peel off the backing, and the photos become stickers to decorate bags, scrapbooks, journals, and walls.
Sprocket is a fun and easy way to unlock all those digital pictures they have parked in smartphone camera rolls and, social media sites. Deloitte Global predicts that in 2016, 2.5 trillion photos will be shared or stored online – with 90 percent of them having originated on a smartphone.