AAP StatShot: Publisher Net Revenue from Book Sales Declines 4.1% in First Half of 2015

Publishers’ book sales for the first half of the year (Jan. –  June 2015) were down 4.1% at $5.58 billion compared to $5.82 billion for the first six months in 2014. These numbers include sales for all tracked categories (Trade – fiction/non-fiction/religious, K-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses). Publishers net revenue is tracked monthly by the Association of American Publishers (AAP) and includes sales data from more than 1,200 publishers (#AAPStats).

Some of the trends noted during the first half of 2015:
•Trade books (fiction/non-fiction/religious) were down from the first half of 2014, but began showing signs of improvement in June
•Trade eBooks declined 10.3% from 2014
◦The bulk of eBook year-over-year decline comes from the Childrens/YA category, which was down 45.5%
◦The decline comes after tremendous growth in 2014 and challenging comps against  blockbuster titles, including Frozen and the Divergent series

•Paperbacks and downloaded audiobooks within the trade category grew in double digits
•Sales declined for Educational and Instructional materials

Trade:
June was the best month of the year-to-date for trade books, with 5.5% growth compared to June 2014. This is due to growth in Religious Presses (12.2%) and Adult Books (7.6%).

Despite the great month, Trade Books declined 1.4% for the first half of the year vs the first half of 2014, falling to $3.09 billion from $3.13 billion.

While Childrens /YA was down 12.3% for the first half of the year, sales in June were down just 2.6%. For perspective, in the first half of 2014 sales of Childrens/YA were up 28.1% compared to the first half of 2013.

“While last year’s blockbuster books were mainly Childrens and Young Adult books, this year we’re seeing breakthroughs in the Adult Books category, and those numbers are only beginning to come through in the monthly AAP StatShot reports,” said Tina Jordan, Vice President of AAP. “The verdict is still out on how these hits will impact eBooks and other formats.”
more at:  http://publishers.org/news/aap-statshot-publisher-net-revenue-book-sales-declines-41-first-half-2015

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