The Container Store is teaming up with the Rhode Island School of Design on a contest that invites design students to re-think the organized home. The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer. Customers can vote for their favorite designs to determine the People’s Choice Winner. The prototypes will then be sent to Kikkerland Design and The Container Store where a jury of buyers, merchandisers and industrial design professionals will determine the pieces selected for production. The winners will be announced at an awards ceremony on Dec. 4.
Henry Wurst Inc., one of America’s largest printing, mailing and marketing communications suppliers, will install a 16-page, five-unit Sunday 2000 press system in December this year. With speeds of up to 82,000 impressions per hour, the new system will replace two existing five- and eight-unit presses at Henry Wurst’s Kansas City printing facility, while still increasing the company’s production capacity. The investment is part of the company’s long-term growth strategy to further extend its market lead and diversify its already extensive product range of both short-run, targeted or versioned products and long- run print jobs. “We create a lot of targeted, heavily-versioned products and this press is built to manage that type of work cost-effectively and with quick turnarounds,” said Timothy Wurst, director of marketing services, Henry Wurst. “These benefits will enable us to broaden our scope for new business, further increasing our competitive edge and, at the same time, helping our customers to do the same.”
Jim Moran, Museum Director for The Hamilton Wood Type & Printing Museum, produced this very limited, special edition, oversized print. Only 100 prints are available for sale, all proceeds from the $100 purchase price go to help support The Hamilton Wood Type and Printing Museum. Moran selected the Jersey Cream image for its history and ties to Hamilton. The large, vintage wood blocks were cut over 120 years ago at Hamilton Manufacturing. “It feels amazing to bring images back to life that haven't seen ink for over a century. As someone who grew up in a commercial shop, the chance to recreate a Hamilton piece of history, using nearly all of the same tools as when it first was impressed, is why I'm a printer. It's like picking up an old instrument and playing a new song,” said Moran.
Brawny® Paper Towels now uses updated packaging that features The Brawny Man® and holds true to the Brawny brand values of toughness and strength—evident in the “larger than life” packaging design whose graphic of The Brawny Man serves as what the company says “is the ultimate symbol for rolling up your selves and getting the tough jobs done.” The film wrap is printed in 10 colors on wide-web central impression presses. The print method is referred to as an extended gamut printing process. Graphics drawing inspiration from classic comic book heroes, and the new packaging infuses strength and confidence back into The Brawny Man with a silhouette that crops off at his chin to add a touch of mystery.
UPS in the top 10 percent of sustainability performers among the 2,500 largest companies tracked in the S&P Global Broad Market IndexSM. For the 11th straight year, UPS also was named to the DJSI North America Index. These indices help investors who integrate sustainability considerations into their portfolio decisions. “It is rewarding and exciting to see UPS’s industry-leading efforts in sustainability recognized by both the prestigious DJSI World Index as well as the DJSI North America Index,” said Rhonda Clark, UPS chief sustainability officer and vice president of environmental affairs. “We have worked hard to make a difference with our sustainability efforts. We will continue to set goals that improve the environment and the communities in which we live and work.”
The National Football League remains the hottest ticket in town for TV advertisers, as inventory in the sport's coast-to-coast broadcast packages is once again out-pricing just about everything else on the tube. According to media buyers who regularly steer clients to NFL broadcasts, the priciest slice of prime-time real estate is once again a 30-second spot in NBC's "Sunday Night Football." Marketers looking to hitch their wagon to NBC's weekly juggernaut are paying on the order of $665,375 per unit, with late scatter buys from the likes of movie studios and telco brands pacing well over the $700,000 mark. Last year, the average cost for a 30-second commercial in "Sunday Night Football" was a little over $625,000.
Total U.S. advertising expenditures declined 3.9 percent in the second quarter of 2015 to $38.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2015 ad spending fell by an identical 3.9 percent. “The prevailing view of the advertising market has become more tempered as the lethargic pace of spending has continued deeper into the year,” said Jon Swallen, Chief Research Officer at Kantar Media North America. “Measured ad growth is on track to lag nominal GDP for the fifth consecutive year since emerging from the Great Recession, a streak that might have once seemed unimaginable but now would seem to be par for the course.”
We all know what to expect when a beloved brand redesigns its logo: buzz, and lots of it. Earlier this summer, much of the buzz in the realm of restaurant logos had to do with the new IHOP logo. The logo marks the restaurant’s first design change in 20 years, and it very clearly emphasizes IHOP’s key strength: putting smiles on the faces of hungry pancake-lovers. The new look is decidedly more modern while keeping IHOP’s recognizable red and blue color scheme. But what does it mean for the brand? We asked our friends at Siegel+Gale how they envision the redesigned IHOP logo withstanding the test of time. Further down the page, they weigh in on other restaurant logo redesigns, too.
Facebook users may soon have a way to express empathy on the social network. CEO Mark Zuckerberg said Tuesday that Facebook Inc. plans to test a new button—widely reported as a Dislike button, though it may turn out to have a different name—will make Facebook more akin to real life, he said. “Not every moment is a good moment," he said during a town hall question-and-answer session, referring to users who want to express sympathy when friends use the social network to share news of a death or other unfortunate event. But if Facebook rolls out a Dislike button, the introduction could have far-reaching consequences for retailers and other brands, says Sucharita Mulpuru, Forrester Research Inc. vice president, principal analyst. “This seems like the perfect way for a customer to vent about a brand,” she says. “Some of the biggest recipients of the Dislike will definitely be brands and retailers.”
Freelancing is on the rise in the United States, for good or ill, and graphic designers are leading the charge. According to estimates from the Bureau of Labor Statistics, there are 259,500 graphic designers in the U.S. and 24 percent of them are self-employed. Zen99, a company that simplifies taxes for self-employed workers, undertook a study to discover and compare which cities provide “the biggest bang for the buck” for self-employed or freelance graphic designers. The study explores: where do graphic designers earn the most? which cities have the highest percentage of self-employed designers? how affordable are living costs? and how affordable is health insurance? The key takeaways: Los Angeles is first in the overall Top Cities rankings followed by Oakland and San Francisco. Cities in the Midwest, such as Detroit and the Twin Cities which are experience growth in the tech sector, are on the rise. Purely in terms of salaries, the average annual graphic designer salary is $44,150 … and San Francisco, Oakland, New York City and Seattle generate the highest salaries. Highest rents? San Francisco followed by New York, Los Angeles and Seattle.