The biggest e-commerce challenge of 2019 may be balancing marketing and sales channel innovation with the need for increasingly sophisticated fraud prevention. This will be especially challenging because fraud protection, like many aspects of business today, requires experience and fluency in working with data, and there's a growing shortage of data scientists across the U.S. and around the world. Here's a look at what to expect for the remainder of 2019. Online sales in the U.S. are projected to reach $480 billion in 2019, according to a Forrester forecast. There are three trends helping to drive that growth. One, mobile shopping is poised to surpass e-commerce in the coming year. Two, consumers are making use of better omnichannel shopping options. And three, social shopping is growing in popularity, especially among mobile users. Click Read More bellow for additional information.
Seventeen magazine is, once again, on newsstands and, in this special issue, covering all things college prep.
It’s the first themed issue the Hearst brand is tackling in a special, 92-page spread after announcing last year that the magazine would be eliminating its subscription service and would only print four special issues per year, centered on themes.
Other top magazine publishers are using the same strategy of committing to printing special issues, including Condé Nast (with its Glamour brand) and Meredith (with Cooking Light), as they wind down a print magazine brand and take it solely online, using the opportunity to attract print ad dollars centered on big life moments for their readers or the brand’s marquee events.