After Phasing Print Out, Here’s How Seventeen Magazine Brought It Back (adweek.com)

Seventeen magazine is, once again, on newsstands and, in this special issue, covering all things college prep.

It’s the first themed issue the Hearst brand is tackling in a special, 92-page spread after announcing last year that the magazine would be eliminating its subscription service and would only print four special issues per year, centered on themes.

Other top magazine publishers are using the same strategy of committing to printing special issues, including Condé Nast (with its Glamour brand) and Meredith (with Cooking Light), as they wind down a print magazine brand and take it solely online, using the opportunity to attract print ad dollars centered on big life moments for their readers or the brand’s marquee events.

More detail at https://www.adweek.com/tv-video/after-phasing-print-out-heres-how-seventeen-magazine-brought-it-back/

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