All American Label Enters Packaging Market with Three Heidelberg Machines

Originally known as “All American Label,” the Dublin, California company recently installed three Heidelberg machines to add packaging services to their list of product offerings – inspiring their new name: All American Label and Packaging. The new equipment includes a Suprasetter A 106 CtP, Speedmaster CD 102-6+L, and Easymatrix 106 CS (produced by MK Masterwork and distributed by Heidelberg).

“We want to be like a local convenience store for our customers — a one-stop shop for everything they need. Our customers can purchase their labels, sheetfed, offset-web, foiled embossed, inkjet, wide-format inkjet, grand format inkjet, all the way to simple signs, banners, and commercial print,” said Brad Brown, CEO of All American Label and Packaging. “This is what made us go with this large Heidelberg suite of products — we wanted to offer everything to our customers, and we wanted to offer the best.”

With customer requests for packaging and the company’s own desire to be “More Than Just Labels,” All American Label and Packaging looked to Heidelberg to expand their product portfolio.

First stop was installing the Easymatrix 106 CS. Running at speeds up to 7,700 sheets per hour, the Easymatrix allows All American Label and Packaging to keep all diecutting work in-house, which is important for projects on a tight timeline. With a full 41” format and non-stop functionality in the feeder and delivery, longer runs can be cut and stripped efficiently. All American Label and Packaging will now have shorter makeready times thanks to the intuitive touchscreen interface, along with the motorized cutting pressure adjustment and quick-lock technology for dies and stripping tools.

“For customers wanting to differentiate their packaging, we are now able to diecut, deboss, emboss, and strip in-line,” said Brown. “Thanks to the diecutter, labor is reduced, which will help us save money.”
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