When well-known A-list retailers seek a world-class full-service print provider for their important retail solutions, they turn to Dana Industries. Established exactly 25 years ago, Dana Industries has grown its business from its base in Toronto to facilities in the U.S., China, and Singapore. Its portfolio includes custom shelf talkers, retail store fixtures and displays, large format printing and product packaging, all delivered with unique breakthrough solutions in incredibly fast turnaround times and incomparable quality and outstanding service. The privately owned firm prides itself in offering premium marketing tools to its clients. As the retail marketing landscape continues to more intensely focus on its intended audience, Dana Industries has committed itself to letting those major brands speak directly to these niche markets through aggressive and pro-active in-store shelf signage. “We’re seeing trends in which brands are requesting more pop, more vibrant color, more messaging, and customization,” says John Ricci, president of Dana Industries. “In today’s world, there is a wider age group of shoppers and niche groups, such as those who seek healthy living, low salt, vegan, or senior citizens, pet owners, and craft beer drinkers, who are busier than ever and are time-sensitive. Our mandate is to reach these shoppers with effective, engaging campaigns—similar to a mini billboard.” Click read more below for additional detail.
Allen Press, Inc is pleased to announce the launch of its new marketing agency – Treefall Marketing + Creative. The full-service agency will focus on supporting businesses and organizations of all sizes by providing graphic design and creative services, digital marketing and marketing strategy services.
Treefall Marketing + Creative will give organizations a trusted partner capable of developing omnichannel marketing strategies and tactics. Additionally, with Allen Press’ suite of the latest printing technology and equipment, Treefall will deliver businesses, marketers and publishers an end-to-end solution for direct mail, publication design, campaign management, lead generation, marketing collateral and much more.
“As a commercial printer and publishing service provider, we continuously diversify and extend our services and brand strategy in order to better serve our clients,” said Maria Preston-Cargill, Allen Press Executive Vice President. “We’ve worked hard the past 12 months to assemble the right team and establish the necessary resources to launch a marketing agency. We are thrilled to take the next steps and provide our customers and business community with a new kind of marketing and advertising experience.”
Along with graphic design, Treefall Marketing + Creative will offer digital marketing services, such as email marketing, social media management and web development, as well as marketing strategy, planning and lead generation.
“What sets Treefall apart is our ability to listen, understand and get results,” said Taylor Fulton, Treefall’s Director of Agency Services. “The marketplace is filled with uninspired marketing creative and ineffective strategies. We are truly passionate about enhancing brand awareness, and we aim to create a lasting impact for the customers that we serve.”
Treefall is located at the Allen Press offices at 810 E. 10th Street in Lawrence. For a free marketing consultation, please contact Kathy Lafferty, Allen Press and Treefall Sales Executive.