Print’s unique qualities – physical presence, visual impact, reader-friendliness – remain unmatched. Nothing competes with the tactile pleasure of thumbing through a well-printed magazine, or the comfort of curling up with a great book. Serious readers, like college students, concentrate best with print. Data-driven direct marketers rely on impactful print materials for strong ROI, knowing consumers understand what they read in print better than that read on screen. And recycled post-consumer paper adds to print’s appeal, aligned with society’s growing embrace of environmental responsibility. Building on these strengths, forward-minded printers, publishers and marketers are leveraging new technologies and fresh ideas to create attractive new print markets and products. Print materials and electronic media are best seen as complements. One of many examples is the nearly 15 percent increase in sales of paper maps and atlases in the United States in 2018, at a time when just about everyone navigates using GPS, Google Maps or Waze. Even the best apps just can’t beat a paper map for big-picture understanding of a trip to the countryside or another country. Click Read More bellow for additional information.
Augmented reality (AR) and virtual reality (VR) may change how retailers and consumers interact, according to data from Gartner.
By 2020, 100 million consumers will shop using AR technology online and in-store, according to Gartner data. A 2018 Gartner also survey indicated that, by 2020, 46% of retailers planned to deploy either AR or VR solutions to meet customer service experience requirements. Gartner analysis indicates that AR and VR technology have the potential to let retailers individualize offers and enable customers to visualize products in different settings.
In addition, Gartner says that using VR’s immersive interfaces, retailers can create task efficiencies or reduce the costs associated with designing new products. They can also enhance the understanding of information through advanced graphical visualization and simulation technologies.
“Retailers are under increasing pressure to explain the purpose of physical stores, and take control of the fulfillment and return process for cross-channel execution,” said Hanna Karki, principal research analyst at Gartner. “At the same time, consumers are progressively defining the value provided by the experiences they receive from retailers. As a result of these pressures, retailers are turning to AR and VR to offer customers a unified retail experience inside and outside retail stores.”
Gartner data further suggests that 5G mobile network technology represents an opportunity to accelerate the adoption of AR and VR in stores. Gartner’s recent 5G enterprise survey indicated that AR/VR applications running on 5G attract the highest expectations for becoming drivers of new revenue, across all use cases and respondents.
According to Gartner, 5G capabilities can support multiple uses cases, such as real-time rendering for immersive video, shorter download and set-up times, and extension of brands and shopping experiences beyond stores.