Amazon Web Services, Inc. (AWS), announced that Shutterfly, Inc. is moving its infrastructure to AWS—going all-in on the world’s leading cloud to power its Cloud Transformation initiative. Shutterfly chose AWS for its reliability, scale, and breadth of services that are already helping the company be more agile and flexible in meeting the needs of millions of consumers. Shutterfly is migrating all of its core production applications and its more than 75-petabyte image library to AWS, and is continually building new cloud-based applications. Shutterfly’s next-generation platform is also being developed on AWS, where it can leverage a wide range of AWS services, including machine learning and analytics, to deliver a more streamlined customer experience. “We evaluated all the major cloud providers, and chose AWS for its unmatched security, reliability, and breadth of services which allowed us to quickly migrate key assets, build cloud-based applications, and run our core services with ease,” said Satish Menon, Senior Vice President and Chief Technology Officer at Shutterfly, Inc. “We are especially excited about using AWS’s machine learning services. For example, we are currently experimenting with Amazon Rekognition for image classifications and metadata enrichment and Amazon Cognito for identity services. The cost savings we expect to see by running on AWS will enable us to put more resources towards innovation and developing our next-generation platform.” Click Read More below for additional information.
Did you know? One of the reasons marketers are so invested in digital channels is, on the flip side, the same reason marketers can find hidden value in direct mail? Search!
Increasingly, marketers understand the power of online content marketing. The statistics vary from 67%, to 74%, to even higher, but regardless of the number or the source, the consensus is the same. Most people have already most of their research before they contact a salesperson. It’s one of the reasons content marketing is growing by leaps and bounds. Marketers must get their information out there in the digital space to draw people into the funnel and be sure they are included in the research mix. Then they need to be ready if and when shoppers decide to contact them as one of the final contenders.
But what marketers may not realize is that this is also one of the reasons direct mail is so important. What if people don’t realize there is a product or service like yours out there? As one MSP put it on its blog, “If I [the customer] don’t know about the category, I can’t search for it.” Or, “I didn’t realize there was a product/service that had that benefit over what I’m using now.”
As an example, the impossibility of cleaning hydro tanks comes to mind. When my husband goes trail running, he likes to mix half Gatorade and half water in his hydration tank so he can continue to ingest fluids during the run. At the end of the run, the tank needs to be cleaned out. Have you ever tried to clean one of those things? It’s nearly impossible. You can buy those long scrubby things on the end of a wire, but they are a real pain. The joy of the run is offset by the need to spend an hour scrubbing out the tank at the end.
Imagine our joy to discover a product that cleans hydro tanks with a simple capsule. Fill the tank with water, drop in the capsule, wait, and then drain the water out. Genius! But we didn’t go searching for a solution to our problem. We didn’t even know there was a solution out there. If it hadn’t been put in front of us, we wouldn’t have thought to go looking for it.
In this case, the product came to us another way (thank you, Shark Tank!), but it is one of the values of direct mail. If customers are satisfied with the product they are currently using, why would they go looking for something else? What if you are offering a product in a category they don’t know much about? This is where direct mail has so much power.
more at: http://whattheythink.com/articles/83973-another-great-reason-use-direct-mail/