The Management Board of Arctic Paper has of February 22 and adopted a long-term financial target of EBIT 10 percent. The Management Board has also adopted a new strategy for its paper business – A Future in Paper – Strategic Agenda 2022 – showing the way to a growing and more profitable business.
“Our mission is to offer a variety of superior, reliable and eco-friendly paper products and services which turn highly creative ideas into distinctive experiences and cater for the latest printing technologies. The new strategy is built on the ambition to reach a sustainably higher profitability, with a set target of EBIT 10 percent at the latest 2022”, comments Per Skoglund, CEO of Arctic Paper.
The new general business strategy consists of six strategic initiatives:
- Growth by focusing on selected profitable segments and markets, among them speciality & premium products, Eastern Europe and new markets.
- New innovative products and grades developed in close collaboration with customers.
- Building stronger brands for premium and other segments, leading to higher revenue per ton paper.
- Optimization of all processes with the aim to reduce costs.
- Nurturing a performance culture among all employees built on clear targets and continuous measurement.
- A sustainable business built on recyclable products and renewable materials.
Implementation of the strategy has already begun, which means that different entities and functions are working with action plans based on the six strategic initiatives.
“We believe in the future of paper and see great opportunities to grow more profitable by focusing on selected segments and new geographic markets, working with customer-driven innovation and continuing to build strong brands, all supported by a strong corporate culture, lean processes and a sustainable approach to everything we do”, Per Skoglund summarizes.
read more/source: http://www.arcticpaper.com/Global/News%20Global/ENG/Arctic%20Paper_Strategy_PR_EN_Final.pdf