Asia Pulp and Paper Says Its Words About Sustainability Are Backed by Action

Indonesia-based Asia Pulp and Paper (APP) does not always score the most favorable press. Many publications, including TriplePundit, have cast everything from a watchful eye to scathing criticism of the company’s alleged environmental practices — or malpractices. Many NGOs, including Greenpeace, have long accused APP of dodgy deforestation throughout its Southeast Asia operations and have described the company’s words of promise as “greenwashing.”

But the evidence suggests that APP, which ranks among the world’s largest pulp and paper companies and one that is important to many companies’ supply chains, is beginning to listen after a decade of withering exposes and censure from the international media.

The company’s most recent sustainability report that covered its operations in China claims it has launched a bevy of environmental and social responsibility programs. They include a $140 million investment in environmental protection in 2014, which the company says has boosted its overall spending on such programs to a total of $1.4 billion. Another $5.3 million of the company’s funds have been devoted to education and community development programs.

Those actions have changed some minds. United Nations Secretary-General Ban Ki-moon invited APP executives to last fall’s Climate Summit in New York. The result was the company inking the U.N.’s New York Declaration of Forests.

To that end, APP invited me to represent TriplePundit in China, where I will see some of the company’s mills. The aim is to show progress on what the company says is its “Vision 2020” agenda, which aims to integrate sustainability into every facet of its operations with forest conservation a focal point of this plan.

The company touts several new achievements and policies made over the past couple of years: the elimination of harvesting from natural rainforests; the use of only managed forests for the sourcing of all raw materials; and collaboration with the NGO The Forest Trust, an alliance that has scored the confidence of its largest critic, Greenpeace. Other initiatives include the promise to protect and restore 1 million hectares (3,860 square meters) of forests and remediation of lands elsewhere that are equivalent to the size of the state of Delaware. More information about the company’s environmental policies is included on APP’s global operations’ website.
more at:  http://www.triplepundit.com/2016/06/asia-pulp-paper-says-words-sustainability-backed-action/#

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