News Corp announced that to optimize its portfolio and simplify the structure of the Company, it is actively evaluating strategic options for its News America Marketing business (NAM). The review of NAM, one of the most valued partners in the marketing services industry for brands, retailers and technology innovators, includes exploring a potential sale. This process is being undertaken in order to allow greater focus on News Corp’s primary pillars, including the creation and distribution of premium content and global digital real estate services. “We believe this strategic review will result in enhanced shareholder value, as we seek to streamline our company, with the aim of greater transparency and profitability,” said Robert Thomson, Chief Executive of News Corp. “Candidly, the NAM business has been transformed from one based on newspaper inserts to one of the leading in-store marketing companies in the US, with a growing digital component and an expanding array of tech partners.” Click Read More below for additional information.
In an effort to generate traffic and increase sales at its physical stores, Barnes & Noble has announced a secret weapon against Amazon.com this Black Friday.
Barnes & Noble recruited 100 prominent authors — including Donna Tartt, David Mitchell, Dan Brown, E. L. James, Jeff Kinney, George W. Bush and Hillary Clinton — to each sign roughly 5,000 copies of their latest books. The company will distribute and sell the 500,000 signed books among its retail stores only. The signed books will not be available on the company’s website.
“Customers get inundated with discounts and offers from every other retailer,” said Mary Amicucci, vice president for adult trade and children’s books at Barnes & Noble. “The goal was to find an exciting reason for people to come to Barnes & Noble early in the morning and get something that they can’t get on any other day of the year.”
Customers who shop in-store on Black Friday will be greeted with a front-of-store display featuring all of the signed editions when they walk through the doors. Supplies are limited.