Fake news is nothing new. Merriam-Webster traces the use of the term as far back as the 1890s, and the concept of fabricated stories existed even long before then. With the invention of the printing press, it became significantly easier to spread news and information. But was that news and information true? There were no editors. There were no reporters. There were no fact checkers. It was up to readers to decide what they believed, whether a story told them that the earth was round or that their neighbor was a witch. And as human beings, we are wired to automatically and effortlessly believe what people tell us. Neuroscience shows us that it takes an extra mental step to question a statement. For our brains, it’s cognitively easier to simply accept what we are told and move on. Today, we can create and widely disseminate information more easily than any other time in history. Whether it’s your 12-year-old son’s selfies, the beauty blog your mechanic started, or a new magazine launch from a century-old publisher, it is all considered content. And it all has the potential to reach a massive audience. But not all content is created equal. Consumers and marketers are beginning to fully realize that, along with the dangers associated with unverified facts, intentionally misleading information and unqualified recommendations. Click Read More below for more of the story.
Barnes & Noble, Inc., the world’s largest retail bookseller, today announced that it collected over 1.4 million books during its 2019 Holiday Book Drive program, nearly 20 percent more books than in 2018. The books were donated to over 627 local charities across the country that provide services to children.
The donation was made possible through the generous support of Barnes & Noble customers, who purchased books for donation at Barnes & Noble bookstores nationwide between November 1, 2019, and December 31, 2019. Community partners distributed the books to hospitals, schools, literacy organizations and social service organizations.
“The Holiday Book Drive allows Barnes & Noble to use its network of stores around the country to get books to children and families with the help of our generous customers and partner organizations,” said Tracy Vidakovich, Vice President of Business Development at Barnes & Noble. “Every year, we are astounded by the generosity of our customers in helping kids experience the joy of reading, and this year shoppers went above and beyond by donating nearly 20 percent more books than in 2018.”
Barnes & Noble stores across the country participate in the Book Drive with local recipients including: Big Brothers Big Sisters; Head Start; Ronald McDonald House; Salvation Army; United Way; YMCA; childrens’ hospitals; various school districts, schools and public libraries; and many other organizations.
Barnes & Noble also made a donation to the Marine Toys for Tots Foundation of over $250,000 worth of products in the New York City and Reno, NV, areas. The donation included books, toys, games, puzzles, and collectibles, which were all distributed by the Marine Corps to families in need.
For more information on Barnes & Noble’s Holiday Book Drive, or how to work with your local store on hosting a fundraising Bookfair, visit your local store or check the Barnes & Noble Store Locator.