Major magazine publishers are mounting an ambitious industry-wide initiative to guarantee return on investment for print advertising, with a promise of additional free advertising placements to make good any shortfalls. The new program, called the “Print Magazine Sales Guarantee,” was announced by the MPA – The Association of Magazine Media late Monday. The sales guarantee is available to advertisers that meet several requirements to qualify. First, product sales must be measurable via consumer purchase data, and the campaign must aim for at least 150 gross ratings points (GRPs) among adults 18 and older. The program will then compare product sales between test groups of exposed households and households who weren’t exposed, to determine the average gain in sales per exposed household, and so calculate return on investment.
Barnes & Noble wants its shoppers to celebrate innovation and creativity by hosting its first ever “Maker Faire.”
The nation’s largest retail bookseller has formed a new partnership with Maker Media, publisher of Make: magazine and producer of Maker Faire, to launch the first-ever Mini Maker Faire in stores nationwide. The retailer is asking shoppers to participate at their local Barnes & Noble store the weekend of Nov. 6-8 to share their inventions, ideas and more.
“We are thrilled to host the first-ever retail Mini Maker Faire in partnership with Maker Media,” said Kathleen Campisano, VP, Toys & Games at Barnes & Noble. “Literacy is at the core of what we do, and rolling out the first-ever Mini Maker Faire in stores nationwide signals our commitment to what we believe it means to be literate in the 21st century. Tech literacy and being tech literate is a huge part of engaging in everyday life and remaining connected to the world. No other retailer is more poised to serve the community in this endeavor. It is both a privilege and responsibility, which is why this partnership and hosting this Mini Maker Faire in stores across the country is so important to us.”
A Maker Faire is a community-based learning event that inspires everyone to become a Maker and connect with people and projects in their local community. These events are for people of all ages and backgrounds who have a desire to create, learn and share, and who bring a DIY mindset to technology.
read more/source: http://www.chainstoreage.com/article/barnes-noble-calling-all-makers