Memorial Day, a three-day U.S. holiday to honor those who died during military service, could become the target of the next online advertising attack. Weekends and holidays experience higher rates of malvertising attacks in the U.S., according to data released by Confiant, an ad security company. The data shows that the largest spike in malicious ads in the first quarter of 2019 occurred during the three-day U.S. federal holiday President's Day. Confiant, an ad security company, released data that benchmark quality issues publishers and platforms face, such as malicious ads, low-quality ads and in-banner video ads. The findings in the Demand Quality Report for Q1 2019 aim help advertisers protect their reputation, revenue and resources. While there was a significant decrease in issues across all three categories, malicious and disruptive ads still impact nearly one in every 100 ad impressions. The study was conducted between the fourth quarter in 2018 and the first quarter in 2019. Click "read more" below for additional information.
Grow your small business with actionable tactics presented by local marketing experts over coffee and snacks.
Are you doing everything that you can to grow your business, reach your target audience and be heard among the crowd?
Join Allen Press and Treefall Marketing + Creative as we partner with the University of Kansas Small Business Development Center to co-host a special event that will give local small businesses actionable marketing tactics to expand their market presence and get results. Enjoy coffee and light refreshments while we chat about how to turn data into a robust marketing tool and drive leads through the power of digital marketing and creative branding. This isn’t your average lunch n’ learn presentation. Our goal is to deliver you specific tactics that you can implement today.
Register for free for BE HEARD 2019. We hope to see you there!
more info at: https://www.eventbrite.com/e/be-heard-marketing-tips-and-strategies-for-small-businesses-tickets-62057423424