A new study from Verizon indicates retailers are facing new cyberattack trends. According to the 2019 Verizon Data Breach Investigations Report (DBIR), 97% of 234 analyzed cyberincidents in the retail industry (139 with confirmed data disclosure) were financially motivated. The remaining 3% were committed for fun or espionage purposes. One of the biggest developments tracked by the DBIR is a movement away from “card present” attacks on physical card payments. POS compromises represented 6% of retail incidents in 2018, compared to 63% in 2014. The percentage of incidents represented by payment card skimmers fell to 3% from 6% in the same time period. However, cyberattacks involving web applications comprised 63% of incidents in 2018, compared to 5% in 2014. Privilege misuse increased to 10% of incidents from 3% in the same time period. This shows that hackers are clearly shifting their attention to e-commerce payment applications, as opposed to physical POS or card reader systems located in a store or attached to a gas pump. Click Read More below for additional information.
Grow your small business with actionable tactics presented by local marketing experts over coffee and snacks.
Are you doing everything that you can to grow your business, reach your target audience and be heard among the crowd?
Join Allen Press and Treefall Marketing + Creative as we partner with the University of Kansas Small Business Development Center to co-host a special event that will give local small businesses actionable marketing tactics to expand their market presence and get results. Enjoy coffee and light refreshments while we chat about how to turn data into a robust marketing tool and drive leads through the power of digital marketing and creative branding. This isn’t your average lunch n’ learn presentation. Our goal is to deliver you specific tactics that you can implement today.
Register for free for BE HEARD 2019. We hope to see you there!
more info at: https://www.eventbrite.com/e/be-heard-marketing-tips-and-strategies-for-small-businesses-tickets-62057423424