Previously we have taken a look into what the consumers want and expect from future packaging. Now, let us consider the challenges retailers and brand owners are facing in meeting these expectations. Finding new packaging solutions may be driven by lowering costs, but the projects are often initiated for various reasons: •Strengthening the brand in a competitive market •Adopting to sustainability legislation •Protective packaging – as the need for protection changes, there may be a call for new solutions •Consumer trends or complaints on packaging. The consumers’ expectations increase the pressure to develop solutions, and the questions from the consumers are many: •How fresh is the food? •Where does the food come from? •How is the quality and safety of the food? click Read More below for additional detail
Berry Plastics (NYSE: BERY) is honored to have recently received the Association of Postconsumer Plastic Recyclers’ (APR) inaugural Responsible Innovation Acknowledgment award. Berry Plastics earned the award for the work it completed in bringing to market VersaliteTM, a fully recyclable food and beverage packaging solution. The APR is the leading trade organization representing the plastics recycling industry in North America.
Berry Plastics first introduced Versalite technology to the market as a to-go cup for both hot and cold beverages. Made from #5 polypropylene, the Company’s Versalite cup provides a solution consumers were seeking — a to-go cup that is recyclable, durable, and can keep beverages hot or cold for extended periods of time.
“We are extremely proud to be acknowledged by the APR for our work in bringing to market Versalite,” said Rob Flores, Director of Sustainability for Berry Plastics. “Throughout the development process for Versalite, we continually engaged with market leaders in the waste and recycling community, as well as leading industry trade groups such as the APR, to verify that Versalite could be easily recycled and to help increase the overall supply of recycled polypropylene.”
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