As consumer trends point to a continued mobile convergence, Brennan advanced the idea that mail can serve as a powerful complement to digital marketing campaigns and play a more prominent role in multi-channel marketing efforts. “When we extend that physical experience of mail into a mobile experience, mail delivers much greater value for the sender and receiver,” said Brennan. Citing the technology advances that enable a piece of mail to launch a website, video, or an interactive experience with technologies like augmented reality and QR codes, the Postmaster General believes mail can be a powerful tool for marketers to spark product discovery and drawing consumers into the digital ecosystem of their particular brand.
◾ Revenues up by 3.3 percent to €12.8 billion after nine months
◾ Growth businesses show organic growth of 8 percent to €4.6 billion
◾ Contribution of growth businesses to Group revenues rises to more than 35 percent
◾ Strategic progress across all divisions
◾ Forecast for full year confirmed
Bertelsmann reports a successful business performance after nine months of 2019. The international media, services, and education company grew its revenues, for the most part organically. This positive development is owed to gains in the Group’s digital and growth businesses.
Group revenues for the period increased by 3.3 percent year-on-year to €12.8 billion (previous year: €12.4 billion). Adjusted for portfolio and currency effects, organic revenues grew by 2.4 percent. Bertelsmann’s growth businesses improved significantly, with organic revenue growth of 8 percent to €4.6 billion (previous year: €4.2 billion). Altogether, they contributed more than 35 percent to the Group’s total revenues, after 33 percent in the previous year.
Thomas Rabe, Chairman and CEO of Bertelsmann, said: “The business performance in the year to date gives us confidence that we will achieve our targets for the full year 2019. The expansion of our growth and digital businesses is making noticeable progress. All divisions are making strategic progress. A particular focus has been on increasing collaborations and alliances, such as the Bertelsmann Content Alliance in the content businesses, and the Ad Alliance in ad sales. This is a good basis for a continued positive business performance in the fourth quarter, which is so important for Bertelsmann.
details at: https://www.bertelsmann.com/news-and-media/news/bertelsmann-s-growth-and-digital-businesses-deliver-revenue-increase-after-nine-months-of-2019.jsp?atn=6249&abp=6249,8182,