At Scholastic, revenue for the first quarter ended August 31 inched up 0.3%, to $191.2 million, over the first period of fiscal 2015. The net loss increased to $49.4 million from $34.1 million a year ago. The best performing unit was the children’s book publishing and distribution group, which had a 15% increase in revenue, to $68.1 million in the period. Within the group, the trade segment led the way with sales up 22%, to $47.3 million. Scholastic pointed to a long list of titles that did well in the quarter, including the Harry Potter series and the updated Minecraft handbook series, plus strong fall frontlist titles such as Star Wars: Jedi Academy #3: The Phantom Bully; Wings of Fire Book 7: Winter Turning; and Captain Underpants and the Sensational Saga of Sir Stinks-A-Lot by Dav Pilkey. Strong book sales were partially offset by lower sales of animated programming in the trade group's media operations. Revenue at book fairs rose 8% and fell 4% at book clubs in the quarter, the smallest period for those businesses since schools are not in session.
The sales industry has changed, becoming more relationship-focused than ever, and legacy sales gimmicks now destroy those relationships. According to best-selling author, business strategy consultant, and sales expert, Dave Lorenzo, business relationships are built one minute at a time. It is in that minute that you have an opportunity to strengthen your relationship or destroy it.
In his new book, The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye, set to be published by Wiley this July, Lorenzo shares his foolproof system for building profitable and lifelong relationships by making every 60 seconds count. According to Lorenzo, it’s the people who focus on relationships and believe that what they are selling will help the people they’re selling it to are the most successful.
In today’s relationship-focused sales environment, The 60 Second Sale will explore:
- Who to target for immediate income and how to start a sales conversation in 60 seconds.
- Five ways to initiate new relationships and a powerful yet easy-to-use system to generate relationship revenue.
- What to say to make sure your business meetings result in money in the bank along with the secret to getting a “yes” every time, even in the most competitive sales environment.
- The winning mindset that removes the stress, uncertainty, and fear from income generation.
The 60 Second Sale explores ways to open doors, close deals, and make more money by leveraging your natural strengths and expertise, by demonstrating your value, and ultimately building trust with clients, all in the very first minute.