We’re thrilled when we have an opportunity to collaborate creatively. When the partnership involves one of our favorite brands, a group of curious and artistic people, and an opportunity to provide a tour of our mill, we’re over the moon.
So, when Kent Hall of Blurb recently suggested we partake in the #BlurbRoadShow by hosting a creative retreat at Mohawk, we jumped at the opportunity.
If you’ve created a Blurb book, you know the aesthetic quality is second-to-none. Outstanding photographic images printed with exceptional quality on beautiful, tactile paper makes Blurb books unforgettable. Blurb takes pride in using the finest paper in many of their books, and wanted an opportunity to show authors, creatives and photographers how the paper is made at Mohawk via the “Pulp to Print” process.
The Pulp to Print retreat at Mohawk featured two days of inspiration by way of tours, exhibits, discussion and the sharing of ideas and work among a group of very creative individuals: academics, artists, photographers, writers, designers – all who value the contribution that paper brings to printed projects.
Mohawk was pleased to host the group at our upstate New York headquarters and paper mills to demonstrate how fine paper is made. The October visit was picturesque, allowing ample opportunity to capture some incredible imagery.
We asked Kent Hall, Marketing Manager, Creative Projects at Blurb how the #PulptoPrint retreat came to life:
“Chris Harrold (Vice President Business Development & Creative Director at Mohawk) had brought up the idea of a “farm to table” tour of the Mohawk paper mill, and I knew it had become part of the Road Show. We spend a lot of time talking about how to make Blurb books from a software-platform perspective, but we don’t spend enough time talking about where the physical and tactile parts come from. So, you know, go from the making of the paper, to the printing of the pages, in two days.
We wanted to go beyond the usual tradeshow experience as a way to get the word out about Blurb and what people can make with us. So we decided to partner with creative communities in cities we love. We wanted to meet and thank current Blurb customers and to spread the word about our platform to people who don’t yet know about us. From cocktail tastings to photo walks to food styling to letterpress printing to paper mill tours, we’re doing a bit of everything. We just want people to be creative, to get excited, and make books. And we want to have a little fun ourselves.”