Brand With a Purpose: Why You’re Not Patagonia

They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them.

And regardless of how you feel about them, Patagonia is one of the most impressive brands out there. Why? Because they do so many things that other brands don’t.

Maybe you’re thinking, “Well, our brand doesn’t sell outdoor adventure apparel, so we don’t really care what Patagonia’s doing.” But if that’s your philosophy, I challenge you to think of it this way: When their polarizing campaigns, beautifully designed catalogs and killer social media efforts drive consumers to drop $800 on a parka, guess who Patagonia is taking attention (and dollars) away from? You.

see more at: https://www.jschmid.com/blog/why-youre-not-patagonia-2/

Related Posts

Move With Your Customers (cohereone.com)

Now more than ever, amidst a global pandemic, people are leaving crowded cities and opting for a more suburban lifestyle where housing is more affordable, the risk of human interaction is less, and working from home is the new norm. Irrespective of what we’re seeing in recent months however, people are always moving. As marketers, it’s important that we follow our customers and greet them at their new home with the right content, since often times, a move can be a trigger for a purchase event. Working with several home furnishing brands, we are creating impactful and interesting new mover programs to stand out from more traditional mailings and to cater to their life event. This mail piece is a strong brand statement and will highlight a discount offer separate from other sales that may occur during that timeframe. Our clients are experiencing great success by creating content and messaging relevant to this new life event. In addition, we also take it step further – we identify the pre-movers. click read more below for the rest of the story

Disruptive Catalogs: Showcase Your Brand (jschmid.com)

Catalogs have changed. For the better. They’re no longer intended to be your entire store in the mail. They’re not just a transactional tool anymore. They’re more than that. Consumers expect them to be more than that. Today, catalogs should do three things: disrupt, delight and drive people to action. This new blog series we’re calling “Disruptive Catalogs” focuses on the first of these three points. We’ll feature a series of articles that explain how your catalog can be disruptive in the mail, and in the hands of your customers. I’ll begin the conversation with some thoughts on how to properly and effectively showcase your brand on the pages of your catalog. Because as we know, everything starts and ends there—with your unique story. The thing that makes you special. https://www.jschmid.com/blog/disruptive-catalogs-part-1/

Cost Of Fraud Has Risen-To $3.75 For Every Dollar Stolen (mediapost.com)

Email teams may be on the spot--along with everyone else--if ecommerce campaigns lead to fraudulent transactions that hit the bottom line. The LexisNexis Fraud Multiplier estimates that for every $1 lost to fraudulent transactions, U.S. merchants lose an average of $3.75—a 19.8% increase since 2019. Canadian firms lost $3.19, an 11% rise from the $2.87 seen in early 2020. And those apparently are firms with some protections in place.
Back To Top
×Close search
Search