The New Day was the first new standalone national newspaper to be launched in 30 years when it hit newsstands with 2 million copies given away free on 29 February. It was then sold for 25p for two weeks before rising to 50p. With an “upbeat, optimistic approach” and a politically neutral editorial stance, publisher Trinity Mirror aimed to sell 200,000 daily copies Monday to Friday, with chief executive Simon Fox declaring that “revitalising print is a core part of our strategy”. However it is thought that sales were only around 40,000. Newsagents PrintWeek talked to were underwhelmed. One Brixton shopkeeper said it was the worst paper he sold. “I just don't know who it was aimed at; God knows who did their market research but they're probably the only people that made any money from it," he said. However, some New Day fans posting on its Facebook page, which has nearly 50,000 ‘likes’, hinted at distribution issues. Melissa Wright said: “I bought it but also found it very difficult to find in shops.”
BuzzFeed brought its content to a different format yesterday – not a podcast or new licensed product line, and no virtual reality. The digitally native entertainment and news company tackled analog, publishing a print newspaper for one day only.
BuzzFeed handed out 20,000, 12-page newspapers for free. It included reviews of noise-canceling headphones, a printed version of a BuzzFeed quiz and printed screenshots of a gif of Glenn Close’s reactions at the Oscars.
A page is dedicated to “What no one tells you about NYC,” another feature looks at millennial burnout. The cover story spotlights a strange phenomena around the Momo Challenge, a hoax that swept the internet, and the fan art inspired by the character.
BuzzFeed “newsies” wore logo-stamped vests and tote bags and passed out the newspapers from 5:30 a.m. to 1:30 p.m. at Union Square, Penn Station and Herald Square in New York City on Wednesday March 6.
The activation was a joint effort between Ben Kaufman, the newly appointed BuzzFeed Chief Marketing Officer and Ben Smith, BuzzFeed News editor-in-chief, as well as Jessi Probus, an entertainment-lifestyle writer.
“We printed out the internet,” Smith said in a video on Twitter, as he helped pass out newspapers in Union Square.
more at: https://www.mediapost.com/publications/article/332826/buzzfeed-distributes-print-newspaper-in-nyc.html